Tuesday, October 30, 2007

Isaac Larian - The Bratz


Isaac Larian (born March 28 1954, Kashan, Iran) is the Chief Executive Officer of MGA Entertainment, the biggest privately owned toy company in the world. He was born in Iran to Persian Jewish parents.

After graduating from CSULA in civil engineering, he started a business exporting electronic goods, and later (2000) expanded their company to include the creation, development and marketing of the Bratz doll. Two of the dolls bear the names of his children, son Cameron and daughter Jasmin (although her doll uses the Persian and Arabic spelling Yasmin). Currently his third child doesn't have a Bratz doll, but that can change with the next release. Larian has 3 sisters and one brother. Around 2000, he got in a lawsuit with his brother, Farhad Larian. Isaac Larians wife's name is Angela Neman.

He was named "Entrepreneur of the Year" (Consumer Products category) by Ernst & Young in 2004.

His motto, "Fortune favors the bold" is displayed throughout MGA's building.

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